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My Role
I led this project end-to-end, starting from identifying the problem and brainstorming solutions to designing and prototyping. I ensured a seamless developer handoff and conducted design QA
Team
Rohan Lalwani, PM; Stephen Paul, Data analyst; Ritayan Chakraborty, SDE Abhishek Ranjan, SDE
Duration
Oct'23-Dec'24
Overview
Apna.co’s candidate database helped recruiters find relevant profiles through search and filters, but identifying candidates who were actively interested in jobs was a challenge. Recruiters had to make hundreds of calls, often to find out candidates weren’t interested, leading to frustration and wasted time. To solve this, we introduced a WhatsApp Invite feature, enabling recruiters to reach out in bulk and quickly gauge candidate interest. This streamlined the hiring process, reduced frustration, and boosted engagement with high-intent candidates.
Impact
In just one month, recruiters sent 1.7 lakh invites, generating ₹72 lakhs in annual revenue. The feature achieved an 18.4% response rate with a 70% acceptance rate, making candidate outreach faster, more efficient, and highly effective
